Tim Hindes Reminds Us That We Are Stronger Than Hate

Tim Hindes has charted a creative course in Pittsburgh—a city he loves and seeks to give back to. At Baldwin High School, Tim Hindes frequented the computer lab, where he cemented his interest and developed his skills in design. Hindes' penchant for leadership and making waves was evident on graduation day. Throughout graduation day, it rained heavily, forcing school administration to plan for an indoor ceremony—much to the dismay of the graduates. Hindes recalls, "an indoor ceremony meant that many of our invited guests would not be able to see us graduate." The deluge stopped shortly before the time of the ceremony, and the beautiful weather revived hope in an outdoor ceremony among the students; however, the District had already shifted to an indoor ceremony, including sending the band indoors. The students had other ideas. Hindes relates, "as the NHS President, I was towards the front of the line. We were waiting in the auditorium and the class officers and I started discussing how, despite the school district's wanting to conduct the ceremony inside, that we would lead the group down to the field for an outdoor ceremony anyway." Word of the planned coup reached administrators, who relented and opted for an outdoor ceremony. Since the band had already been sent inside, the graduates had to provide their own musical accompaniment and hummed "Pomp and Circumstance" as they processed.

After graduating Baldwin High School in 1996, Hindes earned his bachelor's degree in Communication Arts from Allegheny College. Hindes has built a successful career, working for organizations such as The Boy Scouts' Greater Pittsburgh Council, Pittsburgh Technology Council, and GSP Consulting (now Duane Morris Government Strategies). Through his career, Hindes developed robust experience in design, marketing, social media, management, and strategy. In 2015 he decided to leverage that experience into a new venture and founded his own agency, TrailBlaze Creative. Hindes explains, "at TrailBlaze, we collaborate with community advocates to develop creative marketing solutions for positive change. Working with nonprofits, municipalities, and small businesses, we are a full-service marketing department for those who cannot afford to hire a full marketing department on their own." In his role as CEO, Hindes helps his clients develop creative solutions and enjoys helping them discover a path from their present challenges to new opportunities. He shares, "seeing the results of our creative strategies and the impact they have on our partners has been the most rewarding part of what I do."

Hindes' background uniquely qualified him to respond to the horrific shooting at the Tree of Life Synagogue. He understood that images help express emotions—design can be a vehicle for our experiences. After the shooting Hindes, like many of his fellow Pittsburghers, was reflecting and grieving. He sat down at his laptop and started doodling. Hindes drew on the steel roots that undergird the city and created the Stronger than Hate logo as a sign of support for Pittsburgh and the Jewish community. He posted the image on Facebook where it resonated with many who reshared it around the world. In his post explaining the inception of the design, Hindes remarked,

Now, for anyone reading this unfamiliar with Pittsburgh, there's something that you should know—we don't get rattled easily. This fortitude was instilled in our community by our pierogi-pinching grandmothers who didn't take any crap from any jag offs. We were strong before this tragedy. A tragedy like this just makes us stronger. Just like you can't break steel, you can't break the resiliency of a Pittsburgher. We are stronger than hate.

While I appreciate the requests to use this image and desire to provide me attribution, it isn't necessary. Use it. Share it. This is an image for Pittsburgh and those who love Pittsburgh. I see every posting of this image as a WIN for love and a strike against hate. I am so touched that it has resonated with so many of you across the globe. I thank you and my city thanks you.

The image has become ubiquitous. Hindes reflects, "at first, I was shocked and humbled by the widespread adoption of the symbol. But now, it doesn't even feel like it is mine; it is Pittsburgh's symbol and the world's symbol."