Brand Vision

Brand Vision We stand for integrity, compassion, inclusion, community, tenacity and a lifelong dedication to learning and self-improvement. Our brand is designed to represent – immediately and consistently – our shared values, the historic legacy of the District, our memorable BW icon, our regal colors the indomitable character of the Fighting Highlander.

Our new brand is a collection of related images designed to represent us from academics to athletics. The collection features imagery for representing the entire Baldwin-Whitehall District, as well as representing BHS athletics and extra-curricular programs at the high school level – building pride and encouraging aspiration toward high school sports, music and arts programs at the earliest ages.